Communiqué de World Sailing

mercredi 5 octobre 2016
par  Webmaster
popularité : 60%

World Sailing nous informe à propos de sa nouvelle stratégie qu’elle résume par :

« sport, technologie et nature en parfaite harmonie »

Dear Members,

We are pleased to announce today our new strategic positioning for the sport. This includes our Vision & Mission statements, together with a modern brand identity which now fully completes the transition from ISAF to World Sailing which commenced in November 2015.

At the mid-year meeting in Lausanne this May, we shared with the World Sailing Council the Vision & Mission for the Sport, something that the sport has not had in the past, but which we believe not only uniquely positions our sport but also captures both the substance and emotion of why we are all have a passion for sailing.

Our Vision for World Sailing : A world in which millions more people fall in love with sailing ; inspired by the unique relationship between sport, technology and the forces of nature ; we all work to protect the waters of the world

Our Mission is : To make sailing more exciting and accessible for everyone to participate or watch ; and use our reach and influence to create a sustainable future for our sport and the waters of the world :

  • To create, and regulate, exciting competition events to showcase the natural power of wind driven water sport
  • To build a strong profile and image for sailing – using our key points of difference to resonate with people and give them a lifetime of sport
  • To create a tangible sustainability programme that maximises the positive effect that the sailing community can have on our environment

All of this can be encapsulated in a simple message :

sport, technology & nature in perfect harmony

During the summer of 2016, we undertook research with sailors, coaches, sailing fans and sports fans to produce a short film that reinforced our work on the new positioning. The film can be viewed here

We are also revealing today a new stronger and more contemporary brand identity for World Sailing. We needed to make the change in order to represent our new proposition and to ‘stand-out’ in what is a very crowded marketplace and to provide us the flexibility to meet the communication needs of a modern, complex, multi channel organisation.

We hope that new brand identity will resonate well with fans, sponsors and the sailing community and you can see the new branding on our website

We look forward to welcoming many of you to the Annual conference in Barcelona in November where you will see our new brand come to life - and an opportunity for everyone in the sailing community to explore how we maximise the impact of this new direction.

Best wishes,

Andy Hunt, Chief Executive Officer



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